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Preparing Managers for Social Media Policies
Rewards and Risks of Social Media
Every day, senior executives confront a question that grows in urgency and complexity every day. The question is alternately framed as a business imperative, productivity issues, legal problem, marketing opportunity, compliance risk, or a reputational threat waiting to explode.
“What do we do about the web?
How do we handle social networking?”
There is no one-answer-meets-all response. Companies are driven to the question by different forces. One company sees a competitor bolster its reputation as a thought leader through a dynamic presence on YouTube. Another company’s multi-million dollar product launch triggers a letter from the Federal Trade Commission for misleading marketing. A CEO struggles to calm a client embarrassed by a careless tweet seen within hours by millions of viewers. HR complains that employees are wasting time on personal Twitter accounts.
