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CSR 2.0: The Responsibility Revolution Takes Off
by: by: Jeffrey Hollender, Co-founder, Executive Chairman, and Chief Inspired Protagonist, and Bill Breen, Editorial Director, Seventh Generation, Inc.
The New Era of Responsibility
By almost any measure, corporate responsibility is now front and center on the vast majority of CEOs’ radar screens as well as on Board Meeting agendas, investor’s analysis, employee concerns and activists focus.
To cite just one prominent piece of evidence: Even back in a 2007 report by McKinsey, the global consultancy, more than 90 percent of the chief executives surveyed said they had done more to push environmental and social strategies into their operations than in the previous five years.
Today, given the number of senior managers who are scrambling to keynote CR conferences and expound on their companies’ beneficent deeds, it’s safe to conclude that CEO buy-in is still on the rise. And yet, while CR is on the lips of almost every CEO, it’s lost a good deal of its power and potency. There remains a yawning chasm between what companies say they value and what they actually do. Or don’t do.
