BETTER Ethics. BETTER Business: July - 2010

Raising the Stakes in the Fight Against Global Corruption

"Corruption is a global problem that knows no borders," said US Attorney General Eric Holder before the Organization for Economic Co-Operation and Development (OECD) on May 31, 2010.  "And that's why corruption demands a truly global response - one that knows no limits on collaboration."

The cost of corruption - to the public, companies and governments - is enormous.  The World Bank estimates that more than $1 trillion in improper payments is paid each year, accounting for nearly 3% of the world's $30 trillion economy.  Multi-national companies in particular have long complained about the cost of bribery on their abilities to compete globally.  

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Transforming Message into Behavior: Giving Middle Managers the Tools to Implement Social Media Policies

Every day, senior executives confront a question that grows in urgency and complexity every day. The question is alternately framed as a business imperative, productivity issues, legal problem, marketing opportunity, compliance risk, or a reputational threat waiting to explode. "What do we do about the web? How do we handle social networking?"

There is no one-answer-meets-all response. Companies are driven to the question by different forces. One company sees a competitor bolster its reputation as a thought leader through a dynamic presence on YouTube. Another company's multi-million dollar product launch triggers a letter from the Federal Trade Commission for misleading marketing. A CEO struggles to calm a client embarrassed by a careless tweet seen within hours by millions of viewers. HR complains that employees are wasting time on personal Twitter accounts.

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CEOs Say Sustainability is More Important   

Despite the recent economic downturn, a survey of 766 CEOs indicates that sustainability has become more important, not less important. The study conducted by the UN Global Compact and Accenture reports that 80% of the surveyed CEOs point to consumers as the most significant driver in raising the profile of sustainability in corporate enterprises.

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