ARCHIVED WEBINAR :: CSR 2.0 The Responsibility Revolution Takes Off

Corporate responsibility is now front and center on the vast majority of CEOs’ radar screens as well as on Board Meeting agendas, included in investor’s analysis, and an area of great employee concern and activists focus.

A 2008 Economist Intelligence Unit survey found that more than half of global executives consider corporate social responsibility a high or very high priority- up from 34.1% in 2005.  

A 2009 Harvard Business Review article, “The Business of Sustainability,” reports that three-fourths of workforce entrants in the United States regard social responsibility and environmental commitment as important criteria in selecting employers.

And yet, corporate responsibility has lost a good deal of its power and potency.  There remains a yawning chasm between what companies say they value and what they actually do.  Or don’t do.

At the same time, an insurgent band of companies are building market share by authentically committing to a more expansive vision for business.  They are heeding the call to a “new era of responsibility.”  For them, values are sources of innovation—opportunities to create leading edge products and services that deliver a return on purpose as well as a return on investment.

Conducted in an interview format with guest speaker Jeffrey Hollender, this webinar explores this moment of punctuated, accelerated change and it’s impact on how companies organize, strategize and compete. Examples of leading companies that subscribe to a new set of principles around mission, transparency, people, authenticity and innovation, were discussed and a corporate road map for CSR 2.0 illustrated.

Featured Presenter:

Jeffrey Hollender, Co-founder and Executive Chairperson of Burlington, VT-based Seventh Generation, a leader in corporate responsibility and sustainable business practices and committed to becoming the world's most trusted brand of authentic, safe, and environmentally-responsible products for a healthy home.
Jeffrey frequently addresses social and environmental responsibility at regional, national and international venues, and is often asked by other companies to consult on sustainability. His blog, Inspired Protagonist, is a closely-followed resource and guide for spotlighting socially responsible business practices and principles on the global stage. Jeffrey is the author of several books, including The Responsibility Revolution (forthcoming March 15th 2010). He currently serves on the Board of Directors of the Greenpeace Fund; the Environmental Health Fund; Verite; the Advisory Board of Healthy Child Healthy World; and is a member of the Resource Education Foundation of Vermont Businesses for Social Responsibility. He is also on the board of Alloy Inc., a publicly traded company. 

Host:

Theodore W. Nunez, Ph.D.
Director, Ethics & Corporate Compliance
  
At Kaplan EduNeering, Ted Nunez oversees content development for the Ethics & Compliance Practice and is chief editor of the Ethics Communication Coach. Ted has extensive experience in developing online modules and other ethics training materials for clients in both the private and public sector, and he has designed a number of corporate codes of conduct. He is a frequent presenter at professional conferences and on Kaplan EduNeering's Ethical Culture webinars.
 
Ted holds a doctorate in ethics from Catholic University of America in Washington, DC and has taught applied ethics at several colleges and universities in the United States, including Villanova University and Middlebury College. An award-winning author, Ted has published several scholarly articles in the areas of social and environmental ethics and is an expert in the area of CSR and sustainability.

NOTE: This Seminar was Recorded on May 4, 2010

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